Wix is a great place to start a website and a frustrating place to grow one. Sooner or later most growing businesses hit the same walls — limited SEO control, a slower site, apps that each add a monthly fee — and start looking at WordPress. The catch is that Wix doesn’t make leaving easy: there’s no “export my whole site” button. That doesn’t make the move risky; it just means it needs a plan. Here’s what you can take with you, how the migration works step by step, and how to keep your Google rankings through the switch.
You can’t export a full Wix site, so a Wix to WordPress migration means rebuilding the design in WordPress and moving the content piece by piece: blog posts and CMS collections via CSV export, store products via CSV, and images re-uploaded from Wix’s media library. The step that protects your rankings is the 301 redirect map — Wix forces its own URL patterns (like /post/ for blog articles), so almost every URL changes. A small brochure site typically takes 1–2 weeks and costs 1,500–4,000 PLN (~€350–€950) with an agency; a site with a blog and real search traffic 2–4 weeks and 4,000–12,000 PLN (~€950–€2,800).
Why Businesses Move from Wix to WordPress (and When to Stay)
The reasons are usually the same handful:
- SEO control. WordPress gives you full control over URLs, technical SEO, structured data and site structure. On Wix, some URL patterns are fixed and deeper technical changes are limited.
- Speed. A well-built WordPress site on good hosting usually loads faster than a Wix site loaded with apps and animations — and speed affects both rankings and conversions.
- Ownership. A WordPress site belongs to you: you can move it to any host, back it up fully and hire any developer. A Wix site only exists inside Wix.
- Cost as you grow. Wix bundles hosting into its plan, but booking, membership, multilingual and store features often come as separate app subscriptions. On WordPress, many equivalents are free or one-time purchases.
- Flexibility. Custom functionality, integrations with CRMs, accounting tools or marketplaces, and a design that doesn’t look like a template are all easier on WordPress.
When to stay on Wix: if your site is a simple portfolio or a one-page business card, you edit it yourself and you don’t rely on Google for leads, Wix is perfectly fine. Migration makes sense when the site has become a real source of business — and Wix’s limits have started to cost you.
What You Can (and Can’t) Export from Wix
Wix has no full-site export, but most of the content can be pulled out in pieces. Here’s what to expect:
| Content | Can you export it? | How |
|---|---|---|
| Design and layout | No | Rebuilt in WordPress — a good moment to improve it |
| Static pages (Home, About, Services) | No direct export | Text copied manually or via a crawler; usually only a handful of pages |
| Blog posts | Yes, partly | CSV export of the Blog Posts collection in the CMS; the RSS feed (/blog-feed.xml) works on some older blogs |
| CMS collections (testimonials, team, FAQs) | Yes | CMS → Collections → Export to CSV, one collection at a time |
| Store products | Yes | CSV export from the Products dashboard; images come as links, not files |
| Customers / contacts | Yes | CSV export from Contacts |
| Orders | Yes | CSV export — useful as an archive even if you don’t import them |
| Images and files | Not in bulk | Downloaded from the Media library and re-uploaded to WordPress |
| Forms, bookings, member areas | No | Rebuilt with WordPress plugins |
| Customer passwords | No | Customers set a new password on the new site |
Two things catch people out. First, CSV exports include links to images hosted on Wix, not the image files themselves — once your Wix plan ends, those links can stop working, so images must be downloaded and re-uploaded. Second, formatting inside blog posts (headings, embeds, galleries) often doesn’t survive a CSV export perfectly, so every imported post needs a quick check.
If your content is mostly a few static pages, manual transfer is faster and cleaner than any tool. For a large blog or store, an import tool or a developer script saves days of copy-pasting.
How to Migrate from Wix to WordPress, Step by Step
Step 1: Inventory your Wix site
List every URL on the current site: pages, blog posts, product pages, category pages. A crawler like Screaming Frog does this in minutes; add your Wix sitemap (yoursite.com/sitemap.xml) and the top pages from Google Search Console so nothing that ranks gets missed. Note forms, booking tools, pop-ups and any Wix apps you rely on — each one needs a WordPress replacement.
Step 2: Record your current SEO baseline
Export 12 months of clicks, impressions and positions per page from Search Console. Copy each important page’s title and meta description from Wix’s SEO settings — you’ll reuse them on the new site.
Step 3: Set up WordPress on proper hosting
WordPress needs hosting of its own (Wix included it in your plan). Choose managed WordPress hosting rather than the cheapest shared plan, install WordPress on a staging address and keep it hidden from Google while you build.
Step 4: Rebuild the design
This is the part no tool can automate. You can recreate the current look with a page builder like Elementor or Bricks (see Best WordPress Page Builders in 2026), use a custom theme, or treat the move as a chance to redesign. Whatever you choose, keep the content of pages that rank — rewrites can wait until after launch.
Step 5: Move the content
Import blog posts and CMS collections from their CSV exports, products into WooCommerce from the product CSV, and copy static pages by hand. Download images from the Wix Media library, upload them to WordPress and fix image links inside posts. Then carry over titles, meta descriptions, headings and image alt text for every important page.
Step 6: Replace Wix apps with plugins
Typical swaps: Wix Forms → a form plugin, Wix Bookings → a booking plugin, Wix Stores → WooCommerce, Wix SEO settings → Rank Math or Yoast, Wix Members → a membership plugin. Reconnect analytics, Tag Manager and any marketing pixels.
Step 7: Build the redirect map and launch
Match every old Wix URL to its new WordPress URL (more on Wix URL patterns below), then switch the domain and activate the redirects in the same window. Remove the staging noindex setting, submit the new sitemap in Search Console and test forms and checkout.
Step 8: Monitor for 30–90 days
Watch the Pages report in Search Console for new 404s and compare your top pages against the baseline every week. A short dip for 1–4 weeks is normal; anything longer usually points to a missing redirect. The full post-launch checklist is in How to Migrate a Website Without Losing SEO Rankings.
Wix URL Patterns and Your Redirect Map
Wix uses fixed URL formats for several content types, and WordPress uses different ones by default. That’s why the redirect map matters more for a Wix migration than for almost any other.
| Content type | Typical Wix URL | Typical WordPress URL | What to do |
|---|---|---|---|
| Static page | /about-us | /about-us/ | Keep the same slug — WordPress handles the trailing slash |
| Blog post | /post/post-name | /blog/post-name/ or /post-name/ | 301 every post individually |
| Blog category | /blog/categories/name | /blog/category/name/ | 301 each category |
| Store product | /product-page/product-name | /product/product-name/ | 301 every product |
| Event | /event-details/event-name | depends on the events plugin | 301 each event that still gets traffic |
A few practical tips:
- Keep slugs identical where you can. If a Wix page is
/services, make the WordPress page/services/too — no redirect needed beyond the slash. - Set WordPress permalinks before importing content, so the URLs you map are the final ones.
- Use a spreadsheet, then import it. The Redirection plugin or Rank Math can import a CSV of old → new URLs, which beats typing hundreds of rules by hand.
- Very old Wix sites with
#!in their URLs can’t be redirected the normal way, because the part after#never reaches the server. If your site still has these, focus on the clean URLs Google currently shows in Search Console.
What to Do with Your Domain
If you bought your domain through Wix, you have two options:
- Keep the domain at Wix for now and point it to the new host. You can edit the domain’s DNS records in Wix and point them to your WordPress hosting. It’s the quickest way to launch, though Wix doesn’t let you change the nameservers of a domain registered with it.
- Transfer the domain to another registrar. In Wix, open Domains → the domain’s actions → Transfer away from Wix. Wix emails an authorisation (EPP) code to the domain’s registrant address; you enter it at the new registrar, approve the transfer, and it usually completes within 5–7 days. Domains registered or transferred in the last 60 days can’t be moved yet.
Our advice: launch first, transfer later. Point the DNS to the new site, confirm everything works, and move the domain a few weeks after launch. Changing the site and the registrar on the same day doubles the number of things that can go wrong.
One thing to check before touching DNS: email. If your business email runs on the same domain (for example through Google Workspace bought via Wix), copy the existing MX and TXT records to the new DNS setup first, or your inbox stops receiving mail the moment you switch.
How Much a Wix to WordPress Migration Costs
| Site type | Timeline | Agency price (PLN) | Agency price (EUR, approx.) |
|---|---|---|---|
| Small brochure site, up to 10 pages | 1 – 2 weeks | 1,500 – 4,000 | €350 – €950 |
| Business site with a blog and Google traffic | 2 – 4 weeks | 4,000 – 12,000 | €950 – €2,800 |
| Wix store moving to WooCommerce | 3 – 6 weeks | 8,000 – 30,000 | €1,850 – €7,000 |
| Migration + full redesign | 4 – 10 weeks | 10,000 – 50,000+ | €2,300 – €11,500+ |
On top of the migration itself, budget for WordPress hosting (roughly 50–300 PLN/month for managed hosting), any premium plugins that replace Wix apps, and one overlapping month of your Wix plan as a safety net. Many businesses find the monthly total ends up lower than before, because several paid Wix apps are replaced by free or one-time plugins. For a full breakdown, see Website Migration Services: What’s Included and What It Costs in 2026.
DIY or agency? A five-page site with little Google traffic is a reasonable weekend project if you’re comfortable with WordPress. Once the site has a blog, a store, or brings in leads from search, the redirect map and post-launch checks are where DIY migrations usually go wrong — and that’s the part worth paying for.
Common Wix Migration Mistakes
- Cancelling the Wix plan too early. Images in your CSV exports may still point to Wix’s servers. Keep the plan for at least a month after launch, until every image lives on WordPress.
- Skipping redirects for blog posts. Every
/post/URL changes. Without redirects, every article that ranked starts from zero. - Forgetting Wix app features. Booking widgets, pop-ups, member logins and chat tools quietly disappear unless someone listed them before the move.
- Losing SEO titles and descriptions. Wix stores these in its own SEO panel; they don’t come across in a CSV export and must be copied by hand.
- Breaking business email. Switching DNS without copying MX records is the fastest way to lose a day of client emails.
Frequently Asked Questions
Can I export my whole Wix site to WordPress?
No. Wix has no full-site export. Blog posts, CMS collections, products and contacts can be exported as CSV files; the design and static pages have to be rebuilt.
Will I lose my Google rankings if I move from Wix to WordPress?
Not if every old URL is 301-redirected and the content of ranking pages stays the same. A short fluctuation for 1–4 weeks is normal, and many sites end up ranking better thanks to faster load times and fuller SEO control.
How long does a Wix to WordPress migration take?
About 1–2 weeks for a small site, 2–4 weeks for a site with a blog, and 3–6 weeks for a store.
Can I keep my domain?
Yes. You can keep it registered at Wix and point its DNS to the new host, or transfer it to another registrar — we recommend doing that a few weeks after launch.
Can I move my Wix store to WooCommerce?
Yes. Products and customers export as CSV and import into WooCommerce. Customers will need to set new passwords, and order history is usually kept as an archive.
The Bottom Line
Leaving Wix isn’t hard because it’s risky — it’s hard because Wix doesn’t hand you your site in one piece. With a full inventory, content moved collection by collection, a redirect for every changed URL and a few weeks of monitoring, a Wix to WordPress migration usually ends with a faster site, more control and rankings at or above where they started.
If you’d rather hand the whole thing over, that’s exactly what our Wix to WordPress migration service covers — from the content inventory to the last redirect. Get in touch and we’ll review your Wix site and send a fixed quote.
Builds and hosts WordPress sites for small businesses. Writes about the practical side of running a website — cost, speed, and what's actually worth paying for.
