A visual identity that looks like you — not the theme marketplace.
A visual identity built from scratch, not a recycled template — designed to match how your business actually works.
Open ten small business websites in the same industry and you’ll usually see the same layout wearing different colors — same hero pattern, same three-icon feature row, same stock photo of people pointing at a laptop. None of that is an accident. It’s what happens when a site starts from a theme instead of from your business.
We design the other way around. Before anything gets drawn, we look at what actually makes your business different — how you talk to customers, what makes people choose you over the next search result, what a first-time visitor needs to see in the first five seconds. The design follows from that, not from whatever components a theme happened to ship with.
This matters more than it sounds like it should. A site that looks like every competitor’s site gives visitors nothing to remember you by, and it quietly signals that the business behind it didn’t invest in the details either. A site with a clear point of view does the opposite — it builds trust before a single word of copy is read.
Custom doesn’t mean slower or more expensive than it needs to be. We work from a defined design system — type, color, spacing, components — so every new page we design later stays consistent without starting from zero. You get something that looks deliberate on page one and still looks deliberate on page fifty.
And because the design is built as a system rather than a one-off page, it hands off cleanly to development. What you approve in the design phase is exactly what gets built — no surprises, no “that’s not quite what I imagined” once the site goes live.
Everything that goes into the design
A complete, dev-ready design system — not just a homepage mockup.
From mood board to dev-ready files
Five steps, typically 2 to 4 weeks depending on scope.
We learn your brand, audience, and what should feel different.
Visual direction options — you pick the one that feels right.
Key pages designed in full, ready for your feedback.
Two structured rounds to get every detail right.
Dev-ready files and a documented style guide.
Pick a starting point — we’ll scope the rest together
Every project gets a fixed quote after the discovery call — no surprises.
A focused redesign of your homepage and one key template — for a business that mostly needs a first impression fix.
- Homepage + 1 template
- Core design system
- One revision round
- Mobile-first layout
A complete design system across every page type your business needs — built to hand off cleanly to development.
- Up to 8 page templates
- Full design system
- Interactive prototype
- Two revision rounds
- Style guide handoff
Design work that starts before the website — logo, color, typography — then carries through into every page.
- Brand identity elements
- Unlimited page templates
- Custom illustration direction
- Ongoing design support
Questions about this service
Do you also build the site, or just design it?
You can provide your own, or we can help source stock imagery and write first-draft copy for you to edit. We’ll tell you exactly what we need before the build starts.
How many rounds of revisions are included?
Two structured rounds on Growth and Starter packages, covering layout, color, and content placement. Additional rounds can be added if needed — we’ll flag it before any extra cost.
Can you work within our existing brand guidelines?
Yes — if you already have a logo, color palette, or brand guide, we design the site to fit within it rather than replacing it. If you don’t have one yet, the Custom package covers that groundwork too.
What files do we receive at handoff?
A documented style guide, all design files, and — if you’re not building with us — clear specs a developer can follow without guessing at spacing or color values.